Tata Africa Holdings has opened a new dealership in Nakuru that will exclusively sell agricultural equipment manufactured by Chicago-based firm John Deere.
Tata Kenya, a subsidiary of India’s Tata International, says the new dealership is targeting farmers in the South Rift region.
Demand for agricultural equipment like tractors is mainly driven by farmers, the private sector, national and county government.
John Deere manufactures plows, tractors, fertiliser spreaders, self-propelled sprayers and combine harvesters among several other highly specialised farming equipment.
Tata Kenya has held the dealership rights for John Deere equipment since 2012.
The demand for farming equipment has seen automotive firms like Toyota Kenya venture into the business, with last year’s launch of the Yanmar and Case tractor brands.
Other firms in the tractor business include CMC Motors which sells the New Holland and Bobcat brands and FMD East Africa which deals in the Massey Ferguson brands.
